Bud Light Wants You to Say "Dilly Dilly" on Super Bowl Sunday
Dilly Dilly! Bud Light has launched an iconic and viral advertisement that has turned into a cultural phenomenon. Andy Goeler is the Vice President of Marketing at Bud Light and he joins Cheddar to explain why this campaign has been so successful and what to look forward to on Super Bowl Sunday.
Goeler explains that Bud Light did not anticipate this level of success but they are thrilled with the results. Goeler says this campaign has put Bud Light at the front of the pack.
When it comes to advertising, Goeler recommends being on every platform and catering your material to the platform. He says that Bud Light's content on Facebook is different from their content on Snapchat.
Neil Wertheimer, deputy editor for the AARP Bulletin and The Magazine, talks about some of the highlights from this year's list of 99 Great Ways to Save.
Just five years ago, a price-conscious auto shopper in the United States could choose from among a dozen new small cars selling for under $20,000. Now, there’s just one: The Mitsubishi Mirage.
Inflation is easing, but prices for the items you need are still high. Marty Cantor explains that while relief will eventually arrive, he says we should brace ourselves for things to get worse before they get better.
The Week's Top Stories is a guided tour through the biggest market stories of the week, from winning stocks to brutal dips to the facts and forecasts generating buzz on Wall Street.
