Dilly Dilly! Bud Light has launched an iconic and viral advertisement that has turned into a cultural phenomenon. Andy Goeler is the Vice President of Marketing at Bud Light and he joins Cheddar to explain why this campaign has been so successful and what to look forward to on Super Bowl Sunday.
Goeler explains that Bud Light did not anticipate this level of success but they are thrilled with the results. Goeler says this campaign has put Bud Light at the front of the pack.
When it comes to advertising, Goeler recommends being on every platform and catering your material to the platform. He says that Bud Light's content on Facebook is different from their content on Snapchat.
Mercedes-Benz unveiled new concept electric vehicles.
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Walgreens said its CEO Rosalind Brewer has stepped down and appointed an interim CEO while a search for a replacement is underway.
The Federal Trade Commission has given the green light to Amgen's purchase of Horizon Therapeutics.
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