Bud Light Wants You to Say "Dilly Dilly" on Super Bowl Sunday
Dilly Dilly! Bud Light has launched an iconic and viral advertisement that has turned into a cultural phenomenon. Andy Goeler is the Vice President of Marketing at Bud Light and he joins Cheddar to explain why this campaign has been so successful and what to look forward to on Super Bowl Sunday.
Goeler explains that Bud Light did not anticipate this level of success but they are thrilled with the results. Goeler says this campaign has put Bud Light at the front of the pack.
When it comes to advertising, Goeler recommends being on every platform and catering your material to the platform. He says that Bud Light's content on Facebook is different from their content on Snapchat.
The Week's Top Stories is a guided tour through the biggest market stories of the week, from winning stocks to brutal dips to the facts and forecasts generating buzz on Wall Street. This week we focus on MGM Resorts, Clorox, United Airlines, Google and HP.
Air travel costs are up but there are ways to make the airport experience better and cheaper. Travel journalist Francesca Page joined Cheddar News to provide how to bring those costs down while traveling, especially ahead of the holiday season.
The nation’s employers added 336,000 jobs in September, an unexpectedly robust gain and the largest monthly rise since January, evidence that many companies remain confident enough to keep hiring despite high-interest rates and a hazy outlook for the economy.
