Dilly Dilly! Bud Light has launched an iconic and viral advertisement that has turned into a cultural phenomenon. Andy Goeler is the Vice President of Marketing at Bud Light and he joins Cheddar to explain why this campaign has been so successful and what to look forward to on Super Bowl Sunday.
Goeler explains that Bud Light did not anticipate this level of success but they are thrilled with the results. Goeler says this campaign has put Bud Light at the front of the pack.
When it comes to advertising, Goeler recommends being on every platform and catering your material to the platform. He says that Bud Light's content on Facebook is different from their content on Snapchat.
Italian car maker Fiat is opening an apartment building in Fort Lee, New Jersey.
Actress Sarah Michelle Gellar has teamed up with Fidelity to set kids up for success.
LinkedIn is rolling out generative AI tools for premium members.
Closing arguments began in the trial of FTX co-founder Sam Bankman Fried.
AMD posted higher third-quarter earnings, CVS reported better-than-expected results and Kraft raised its full-year forecast.
Collins Dictionary has named its word of the year: A.I.
The Federal Reserve Board will announce its decision on interest rates following the conclusion of its two-day meeting.
UPS is gearing up for a mass hiring event that could help a critical labor shortage affecting the U.S. across all industries. Jon Bowers, human resources director with UPS, joined Cheddar News to discuss the company's job fair known as 'Brown Friday,' which is slated to take place Nov. 3 and Nov. 4, ahead of the holiday season.
A Missouri jury found the National Association of Realtors and other brokerages liable for nearly $1.8 billion in damages on Tuesday. The jury found the parties conspired to keep commissions for home sales artificially high and the lawsuit looked at sales that took place between April of 2015 through June of 2022.
Stocks were little changed in the opening session on Wednesday ahead of the interest rate decision by the Federal Reserve later.
