Dilly Dilly! Bud Light has launched an iconic and viral advertisement that has turned into a cultural phenomenon. Andy Goeler is the Vice President of Marketing at Bud Light and he joins Cheddar to explain why this campaign has been so successful and what to look forward to on Super Bowl Sunday. Goeler explains that Bud Light did not anticipate this level of success but they are thrilled with the results. Goeler says this campaign has put Bud Light at the front of the pack. When it comes to advertising, Goeler recommends being on every platform and catering your material to the platform. He says that Bud Light's content on Facebook is different from their content on Snapchat.

Share:
More In Business
Stretching Your Dollar: Managing Your Money After Fed Decision
As the country watches the financial situation and monitors decisions from the Federal Reserve, many may be re-evaluating what to do with their money, with interest and mortgage rates at some of the highest levels seen in decades. Mark Hamrick, Washington bureau chief and senior economic analyst with Bankrate, joined Cheddar News to provide tips on your money management as monetary policy continues to change.
Load More