Brooklyn Decker and Whitney Casey Reimagine Your Mornings
Brooklyn Decker, co-founder of digital wardrobe company Finery, wants to cut the time women spend thinking about what they’re going to wear, and they’re using artificial intelligence to do it.
“People are always collecting data on you, sites are always collecting data on you. This data should be working for you,” Decker told Cheddar in an interview at SXSW in Austin, Tex. “It’s your data. It’s your spend.”
Silicon Valley, for one, is betting on Finery’s technological approach to fashion. The company secured $5 million in seed funding this January.
The platform uses subscriber emails to collect information on online purchases to create a virtual closet and offer style recommendations.
Decker said Finery will launch a redesigned iOS app that will automate the process of styling users in May. Critics may argue that this kind of machine learning could ultimately put human stylists out of jobs. But Decker, a former model who serves as the company’s chief design officer, said it actually makes their product stronger.
“If anything, I think they can really help each other, complement each other, A.I., machine learning, and human styling,” she said. “How much better can a stylist be if she had access to your entire wardrobe? And that’s what, at Finery, we’re able to do.”
For the full interview, [click here](https://cheddar.com/videos/whats-next-for-finery).
Hena Doba, Michelle Castillo and Kristen Scholer showed off their costumes -- and some photos from their childhoods -- as staff celebrate Halloween at Cheddar News' studio and offices. Michelle Castillo also reported on a new immersive masquerade experience, 'Dreams of Dracula,' in New York City. And Daniella Park, principal baker at Baketivity, showed off some spooky treats to enjoy. Plus, we'll let you know which candies are popular as you prepare to go trick-or-treating.
With Halloween here, you can look to also make some spooky treats for your guests. Daniella Park, principal baker at Baketivity, joined Cheddar News to demonstrate some creative eats that can be enjoyed by people of all ages.
A Massachusetts group is working to clear the names of people accused, convicted or executed for witchcraft in the state of Massachusetts in the 1600s.
