Brooklyn Decker, co-founder of digital wardrobe company Finery, wants to cut the time women spend thinking about what they’re going to wear, and they’re using artificial intelligence to do it.
“People are always collecting data on you, sites are always collecting data on you. This data should be working for you,” Decker told Cheddar in an interview at SXSW in Austin, Tex. “It’s your data. It’s your spend.”
Silicon Valley, for one, is betting on Finery’s technological approach to fashion. The company secured $5 million in seed funding this January.
The platform uses subscriber emails to collect information on online purchases to create a virtual closet and offer style recommendations.
Decker said Finery will launch a redesigned iOS app that will automate the process of styling users in May. Critics may argue that this kind of machine learning could ultimately put human stylists out of jobs. But Decker, a former model who serves as the company’s chief design officer, said it actually makes their product stronger.
“If anything, I think they can really help each other, complement each other, A.I., machine learning, and human styling,” she said. “How much better can a stylist be if she had access to your entire wardrobe? And that’s what, at Finery, we’re able to do.”
For the full interview, [click here](https://cheddar.com/videos/whats-next-for-finery).
Experts in England have reconstructed the face of a teenage girl who lived over 1,000 years ago.
In the latest Cheddar Feed, where we highlight some of the stories spotlighted on our social media, a 103-year-old Maine woman continues to lobster trap with family while an estimated 7.5 million Baby Shark products were recalled after several reports of injuries.
Taylor Swift performed her 'Dear John' song for the first time in years and pleaded to fans to stop cyberbullying as the song is long believed to be about her ex-beau, singer John Mayer.
Musical legend Elton John captivated audiences at the Glastonbury festival in what he said could be his last concert in England.
Mrs. Kasha Davis, star of "RuPaul's Drag Race All Stars," which recently kicked off its eighth season, spoke with Cheddar News about her time on the show, what she does outside of her program and how important it is for her to help children stay inclusive.
Legendary rapper Busta Rhymes was honored with the Lifetime Achievement Award and musical icon Patti LaBelle powered through a mishap while honoring the late Tina Turner.
Thousands gathered to attend New York City's annual Pride parade.
Hikers have found human remains in a Southern California mountain area where actor Julian Sands disappeared five months ago.
Thousands of effusive marchers danced to club music in New York City streets Sunday as bubbles and confetti rained down, and fellow revelers from Toronto to San Francisco cheered through Pride Month's grand crescendo.
The 2023 BET Awards celebrated 50 years of hip-hop with tributes to the genre’s earliest voices, late legends, and new talent during a show packed with spectacular performances that consistently felt like a party.
