Brooklyn Decker, co-founder of digital wardrobe company Finery, wants to cut the time women spend thinking about what they’re going to wear, and they’re using artificial intelligence to do it.
“People are always collecting data on you, sites are always collecting data on you. This data should be working for you,” Decker told Cheddar in an interview at SXSW in Austin, Tex. “It’s your data. It’s your spend.”
Silicon Valley, for one, is betting on Finery’s technological approach to fashion. The company secured $5 million in seed funding this January.
The platform uses subscriber emails to collect information on online purchases to create a virtual closet and offer style recommendations.
Decker said Finery will launch a redesigned iOS app that will automate the process of styling users in May. Critics may argue that this kind of machine learning could ultimately put human stylists out of jobs. But Decker, a former model who serves as the company’s chief design officer, said it actually makes their product stronger.
“If anything, I think they can really help each other, complement each other, A.I., machine learning, and human styling,” she said. “How much better can a stylist be if she had access to your entire wardrobe? And that’s what, at Finery, we’re able to do.”
For the full interview, [click here](https://cheddar.com/videos/whats-next-for-finery).
Ahead of National Dog Day on Saturday, Alina Hauptman from Best Friends Animal Society joined Cheddar News to discuss adopting a dog from a shelter and what the organization is doing to help pets that have survived the Maui fires.
Jack Dunn, bartender at Great Jones Distilling Co. in Manhattan, spoke with Cheddar News about the history of the whiskey sour and the process involved in making it.
Today is National Whiskey Sour Day and Cheddar News is celebrating! Michelle Castillo spoke with Celina Perez, head distiller at Great Jones Distilling Co. in Manhattan, to discuss how the business got started with a state-of-the-art operation and the process involved in making their fine whiskey drinks.
After decades in the ring, a Connecticut man is celebrating after obtaining his first boxing title, thanks to his wife who had a personal battle of her own and guided him.
A Jersey Shore man has painted sea shells -- nearly 500 of them -- to raise awareness around epilepsy that have traveled as far as Asia and Australia.
Joe Biden and Donald Trump are the most likely nominees for the 2024 presidential election, but you won't see many new books about either this fall. A Barnes & Noble official says there's “an exhaustion of interest" in political titles right now, even in books about Trump, Biden's immediate predecessor in the White House.
Starbucks’ Pumpkin Spice Latte goes on sale Thursday in the U.S. and Canada, as it does each year when the nights start getting longer and the fall winds gather.
Wondering what to watch this weekend? This week we have a wacky combo of a bat mitzvah battle, Jake Paul, and a weird medieval podcast.
A man in Georgia set a Guinness World Record for having the most Batman memorabilia.
Cheddar News explores how you can enjoy a more affordable getaway while staying local. The TWA Hotel at JFK Airport in New York City offers a day getaway with convenience and nostalgia as added ingredients.
