Bringing High Tech to the In-Store Shopping Experience
When it comes to retail, brands and companies are constantly searching for a competitive edge. Perch Interactive claims to have a solution. The tech company uses augmented reality to spruce up the in-store shopping experience.
Expectations of the store experience have changed. Bridging the gap between the digital and physical space is more important than ever says Trevor Sumner, CEO of Perch Interactive. One of the things that Perch focuses on is making the augmented reality experience as natural and seamless as possible.
Perch has created a way to bring augmented reality into a store without putting the burden on the consumers. Sumner says shop-able screens are the number one investment for the augmented reality shopping experience right now.
Sumner argues we are not seeing the death of retail, but he does admit that the current retail experience does suck. That is why Perch Interactive is innovating and bringing high tech to traditional retail.
Dena Jalbert, CEO of Align Advisory Services, breaks down the M&A outlook for 2026 as AI costs, debt, valuations and economic uncertainty reshape deal-making.
LSEG Consumer Research Director Jharonne Martis breaks down retail earnings, the K-shaped consumer and what inflation and rising costs mean for spending.
Serve Robotics CEO Ali Kashani discusses expanding beyond Uber, adding new delivery partners and scaling autonomous robots as delivery moves into the mainstream
Citrotech CEO Wes Bolsen discusses how innovative building materials could prevent fires, slow their spread and reshape the future of fire-safe construction.
Complex President Moksha Fitzgibbons explains how the brand is blending media, AI, e-commerce, sports & live experiences to build a new kind of culture business
