Bringing High Tech to the In-Store Shopping Experience
When it comes to retail, brands and companies are constantly searching for a competitive edge. Perch Interactive claims to have a solution. The tech company uses augmented reality to spruce up the in-store shopping experience.
Expectations of the store experience have changed. Bridging the gap between the digital and physical space is more important than ever says Trevor Sumner, CEO of Perch Interactive. One of the things that Perch focuses on is making the augmented reality experience as natural and seamless as possible.
Perch has created a way to bring augmented reality into a store without putting the burden on the consumers. Sumner says shop-able screens are the number one investment for the augmented reality shopping experience right now.
Sumner argues we are not seeing the death of retail, but he does admit that the current retail experience does suck. That is why Perch Interactive is innovating and bringing high tech to traditional retail.
The economic effects of the Baltimore bridge collapse, Americans are living longer but not better, and Gen Z and millennials are struggling to afford rent, let alone a mortgage.
Zainab Salbi, founder of Women for Women International and co-founder of Daughters for Earth, shares why she is putting women in positions of power to fight the climate crisis.
The federal tax collector said Monday that roughly 940,000 people in the U.S. have until May 17 to submit tax returns for unclaimed refunds for tax year 2020, which total more than $1 billion nationwide.
Allies of Florida Gov. Ron DeSantis and Disney have reached a settlement agreement in a state court fight over how Walt Disney World is developed in the future.
Ahead of the WNBA season and in the midst of March Madness, New York Liberty CEO Keia Clarke discusses the team’s new deal with Barclays and bringing even more attention to women’s sports.
