*By Britt Terrell*
The dreams of teenagers everywhere will come true this fall, when video gaming becomes an official high school sport, sponsored by the National Federation of State High School Associations.
The best high school gamers can earn scholarships to college and turn what used to be considered a distraction into a part of their extracurricular experience.
"There will be millions and millions of kids every year ー especially in the U.S. ー who participate in eSports in an organized way," said Delane Parnell, founder and CEO of Play VS, the startup that will bring an eSports league to nearly 20,000 high schools across the country.
There are already about 200 colleges in North America that offer eSports scholarships, according to Parnell. PlayVS will help these schools recruit in a more organized way, and raise the profile of the best high-school gamers.
"We're excited to be able to own that system as a company," Parnell said in an interview with Cheddar. "We're going to loop in some recruiting technology directly into the platform in which recruiters from colleges will be able to easily recruit players in terms of engaging with them but then also be able to see their performance data from an individual stand point and a team performance stand point validated."
PlayVS is working with game publishers to determine which games will be included in the inaugural high-school season.
For full interview, [click here](https://cheddar.com/videos/esports-is-coming-to-a-school-near-you).
Alyson Wilson, VP of Brand Innovation at Alo Yoga, joins Cheddar News to discuss the yoga apparel company entering the metaverse and teaming up with Spring Studios for New York Fashion Week.
Sēkr, a mobile app that aims to improve and digitize the outdoor travel experience, announced this week that it raised a $2.25 million seed round. In the Sēkr app, users can get access to more than 50,000 campsites throughout the U.S. including the nation's largest database of free campsites. The company is saying it is on a mission to make every step of the planning experience for outdoor travel easier, safer, and more social. Breanne Acio, co-founder and CEO of Sēkr, and Jess Shisler, co-founder and COO, joined Cheddar News' Closing Bell to discuss.
Valentine's day is right around the corner and love is in the air....or right at your fingertips if you're on dating apps. Lox Club is the dating app that 'kind of hates dating apps.' If you're burnt out from awkward, cringe-worthy, and superficial dating app encounters, it might be time to join Lox Club. Austin Kevitch, CEO and co-founder of Lox Club, joins Cheddar News to discuss.
Elon Musk announced that he expects Starship to reach orbit in 2022. The SpaceX CEO delivered updates about the largest space vehicle to be constructed from its Texas facility. Jim Cantrell, CEO and co-founder at Phantom Space, joined Cheddar News to talk about the future of Starship. "I've always done wrong by betting against Elon," he said. "The one thing that I find very curious is it launches 100 metric tons into space, and last year, in the entire year, we launched 750. So, you know, with about seven launches, he could launch every satellite on Earth."
Sheri Bachstein, CEO of The Weather Company and GM of IBM Watson Advertising, joins ChedHER to discuss her successes in this role, and how she's helping women thrive in the c-suite.