Branch Teams Up With Facebook to Improve Ad Campaign Effectiveness
Measuring ad campaign performance in the digital ecosystem is a tall task. That's why Branch, a company that helps brands optimize their mobile experience, is launching a new tool called 'Universal Ads' and is teaming up with Facebook in a Mobile Measurement Partnership. Eric Stein, Chief Revenue Officer at Branch, joined us to explain how this will help brands measure the true impact of mobile advertising.
Stein explained the incentive for Facebook to team up with Branch. He said Facebook needs third parties to measure the impact of campaigns because Facebook "can't grade its own homework." Branch wants to be looked at as an objective source of information.
Campaign effectiveness is difficult to measure. Brands are spending millions of dollars on campaigns. Due to the many platforms that campaigns run on, it is even harder to gain insights. Stein shares how Branch makes it easier for brands to get a grip on the success of their marketing efforts.
Freaks of Nature offers sustainable skincare for outdoor athletes, focusing on performance and eco-consciousness with innovative formulations and packaging.
JPMorgan Chase says profits jumped sharply ias the bank cashed in billions of dollars of its holdings in Visa Inc., also helped by higher interest rates.
Archegos's Bill Hwang turned $10 billion into $160 billion into nothing. Plus: Intuit's layoffs, Elon's travails, Boeing's bad week, Jerome Powell, and mor
Language learning apps surged in 2024, with Babbel offering interactive lessons, vocabulary practice, and grammar exercises for effective language acquisition.
