Measuring ad campaign performance in the digital ecosystem is a tall task. That's why Branch, a company that helps brands optimize their mobile experience, is launching a new tool called 'Universal Ads' and is teaming up with Facebook in a Mobile Measurement Partnership. Eric Stein, Chief Revenue Officer at Branch, joined us to explain how this will help brands measure the true impact of mobile advertising.
Stein explained the incentive for Facebook to team up with Branch. He said Facebook needs third parties to measure the impact of campaigns because Facebook "can't grade its own homework." Branch wants to be looked at as an objective source of information.
Campaign effectiveness is difficult to measure. Brands are spending millions of dollars on campaigns. Due to the many platforms that campaigns run on, it is even harder to gain insights. Stein shares how Branch makes it easier for brands to get a grip on the success of their marketing efforts.
Cora is among dozens of young kids across the U.S. poisoned by lead linked to tainted pouches of the cinnamon-and-fruit puree
The IRS said Tuesday it is going to waive penalty fees for people who failed to pay back taxes that total less than $100,000 per year for tax years 2020 and 2021.
Rite Aid has been banned from using facial recognition technology for five years over allegations that a surveillance system it used incorrectly identified potential shoplifters, especially Black, Latino, Asian or female shoppers.
The union representing Southwest Airlines pilots says it reached a new contract agreement in principle with the airline following three years of negotiations.
U.S. Bank has been hit with a $36 million fine for freezing debit cards that distributed unemployment benefits during the pandemic.
Construction of new homes rose by double digits in November, according to data from the Commerce Department.
Cheddar News' Need2Know is brought to you by Securitize, which helps unlock broader access to alternative investments in private businesses, funds, and other alternative assets. The private credit boom is here and the Hamilton Lane Senior Credit Opportunities Fund has tripled in assets under management in just six months from November 2022 through April this year. Visit Securitize.io to learn more.
Stocks opened lower after the opening bell and on track for its first decline in 10 days after a recent winning streak.
Tesla drivers in the U.S. were in more accidents than drivers of any other car brand this year, according to a study.
The promise of self-checkout was alluring: Customers could avoid long lines by scanning and bagging their own items, workers could be freed of doing those monotonous tasks themselves and retailers could save on labor costs.
