As Box Scales Cloud Services, Its CEO Thinks Small
*By Carlo Versano*
When Box launched 13 years ago, the cloud was still a meteorological term.
The company, which provides cloud content management and file-sharing services for companies, was at the vanguard of the software-as-service model that has since upended office productivity across industries.
Aaron Levie, the co-founder and CEO of Box ($BOX), told Cheddar that the success the company has had can be traced to an early and prescient "pivot" that it made from focusing on individual customers to enterprise teams.
"We thought we could out-innovate the traditional incumbents in enterprise software and technology," Levie said.
Box's ability to play in the big leagues ー it now has 87,000 customers, including two-thirds of the Fortune 500 ー is because of its structure, Levie said. The company eschews a top-down hierarchical approach in favor of lots of small teams that are empowered to make quick decisions, and then own them. It allows for better accountability, agility, and employee happiness.
"That is the style of work we live by," he said.
Still, Box owns "maybe two percent" of what's believed to be a $30 to $50 billion enterprise software market, in Levie's estimation. As it scales, Levie said he's determined not to lose that nimble start-up mindset that has shaped Box's culture.
"All people want to come into work and have a significant amount of impact on the business," he said. "This is the modern way of working."
For full interview [click here](https://cheddar.com/videos/box-ceo-aaron-levie-on-companys-position-in-the-market).
From Nvidia to Microsoft, Gil Luria, D.A. Davidson senior research analyst, breaks down the Magnificent Seven, plus whether the Vision Pro can move the needle for Apple.
Suzy Batiz, founder and CEO of ~Pourri, discusses creating Poo-Pourri, building out multiple businesses, and why she believes any problem can be overcome.
Fresh off his unanimous appointment as interim CEO, Dax Dasilva shares his strategy for Lightspeed and why growth and profitability are his biggest focus.
Eddie Ghabour, co-founder and owner of KEY Advisors Wealth Management, explains why he’s investing in India, what could happen if inflation rises again, and the long-term ‘debt bubble’ looming.
The company behind Squishmallows says Build-A-Bear's new Skoosherz toys are a copy of their own plushies. Build-A-Bear filed their own suit basically responding, "No they're not!"
While tech employees worry about artificial intelligence taking over their jobs, Microsoft says Iran, North Korea, and more U.S. adversaries are beginning to use AI in cyber spying.
The self-proclaimed "only Post who worked at Kellogg" was a military veteran who fought in World War II before inventing everyone’s favorite fruit-filled breakfast ravioli.
Kevin Gordon, Senior Investment Research Manager at Charles Schwab, shares his thoughts on how investors can take advantage of the current bull market while keeping in mind the impacts of Fed policy and inflation.
