Jon Bon Jovi and his son, Jesse Bongiovi, are longtime fans of rosé. That is why the father-son duo is going into the industry together with a brand new line, "Hampton Water." Jesse Bongiovi joins Cheddar ahead of the launch of his new rosé. He gives Cheddar a sneak peak and explains why rosé was the right move for his rocker dad and himself. Jon Bon Jovi has jokingly called rosé "pink juice," but was immediately interested in something bigger when his son came up with the name Hampton Water. Bongiovi explains that he wanted his rosé to be the best of the best. They settled on a region that no one was producing rose from. When asked what his favorite Jon Bon Jovi song is, Jesse Bongiovi said his personal favorite is Bed of Roses. Hampton Water should be on shelves by the end of the month or early March.

Share:
More In Business
The Next Major Milestone For Bitcoin
Matt Hougan, CIO of Bitwise Asset Management, gives Cheddar the latest on the Securities and Exchange Commission approval of bitcoin ETFs. Hougan calls this time a 'potential major milestone for bitcoin.'
LeBron James Inks Sports Trading Card Deal With Fanatics
LeBron James has agreed to an exclusive deal with Fanatics Collectibles. James and his son, Bronny, will appear together on a unique sports trading card to herald the Los Angeles Lakers superstar’s new multiyear partnership with Fanatics.
How A.I. is Impacting the Stock Market
Joe Zhao, Managing Partner at Millennia Capital, joined Cheddar to discuss the latest stock moves and how the market is being impacted by artificial intelligence.
New Guidelines for Gig Workers: Are You Impacted?
The Biden administration has enacted a new labor rule that aims to prevent the misclassification of workers as independent contractors. The labor department rule going into effect Tuesday replaces a scrapped Trump-era standard that lowered the bar for classifying employees as contractors
Load More