*By Max Godnick * Online bookmaker PointsBet is going all in on NFL legend Darrelle Revis. The sports betting company tapped the seven-time Pro Bowler and Super Bowl XLIX champion as the face of its forthcoming digital sportsbook launching in New Jersey later this month. Revis will host a series of videos aimed at educating newcomers about the legal betting market and the ins and outs of wagering on professional sports. Sports betting's [shifting legal status](https://cheddar.com/videos/what-legalized-sports-betting-means-for-nevada) is fertile ground for retired athletes in search of new ventures. "I think this is an industry that is booming right now and is going to continue to grow in years to come," Revis said Wednesday in an interview on Cheddar. The former cornerback told Cheddar that he thinks his new role could pave the way for more retired athletes to follow suit and take a stake in the newly-legal world of sports gambling. "I think more players, when they actually do retire, they will probably definitely want to be a part of this industry," he said. As a former New York Jet who spent eight seasons playing for the team, Revis is a significant draw for PointsBet's Tri-State Area presence. "From sort of day one, we made a list of all the potential sporting athletes that we'd like to sort of partner with," Johnny Aitken, CEO of PointsBet USA, told Cheddar. "We built that list up and at the top of the pyramid was Darrelle." Revis joins Basketball Hall of Famer Allen Iverson who serves as the face of the company's American and Australian advertisements. PointsBet was founded in Australia and is one of many companies flooding the U.S. market in the wake of May's Supreme Court decision that left the legal status of sports betting up to the states. The company plans to differentiate itself from competitors by focusing on its digital presence and app. It also offers "Points Betting," an alternative form of wagering that Aitken described as "betting on steroids" ー essentially, a progressive model in which gamblers win more money as they make more correct bets. Revis' superstar status and knowledge of the game will serve as a gateway for newcomers to this nascent American industry. "There's going to be the vast amount of people who come to our site for the first time that have never made a bet before," Aitken said. For full interview [click here](https://cheddar.com/videos/nfl-great-darrelle-revis-tapped-as-face-of-pointsbet-sportsbook).

Share:
More In Business
Is U.S. Restaurants’ Breakfast Boom Contributing to High Egg Prices?
It’s a chicken-and-egg problem: Restaurants are struggling with record-high U.S. egg prices, but their omelets, scrambles and huevos rancheros may be part of the problem. Breakfast is booming at U.S. eateries. First Watch, a restaurant chain that serves breakfast, brunch and lunch, nearly quadrupled its locations over the past decade to 570. Fast-food chains like Starbucks and Wendy's added more egg-filled breakfast items. In normal times, egg producers could meet the demand. But a bird flu outbreak that has forced them to slaughter their flocks is making supplies scarcer and pushing up prices. Some restaurants like Waffle House have added a surcharge to offset their costs.
Trump Administration Shutters Consumer Protection Agency
The Trump administration has ordered the Consumer Financial Protection Bureau to stop nearly all its work, effectively shutting down the agency that was created to protect consumers after the 2008 financial crisis and subprime mortgage-lending scandal. Russell Vought is the newly installed director of the Office of Management and Budget. Vought directed the CFPB in a Saturday night email to stop work on proposed rules, to suspend the effective dates on any rules that were finalized but not yet effective, and to stop investigative work and not begin any new investigations. The agency has been a target of conservatives since President Barack Obama created it following the 2007-2008 financial crisis.
Load More