Bobbi Brown, the woman behind the cosmetics empire, admitted she studies Instagram.
“Honestly, I get most of my information on Instagram,” the makeup mogul told Cheddar in an interview Tuesday.
She, like much of the beauty industry, has seen the power of social media influencers who can make or break new products.
“They’re huge - especially the organic ones that are not being paid.”
The rise of influencers around the world has also contributed to a shift in the beauty industry towards more diverse products, exemplified by the instant success of Rihanna’s Fenty Beauty line.
Bobbi Brown was one of the few brands that got ahead of this curve early.
“From the day I started making foundations...I always made sure I had makeup for all skin colors,” she told Cheddar. “I’m glad the rest of the industry is catching up.”
Since leaving Bobbi Brown cosmetics over a year ago, Brown has tried her hand at different businesses from a boutique hotel to a lifestyle blog. Her latest project, health supplement line Evolution_18, will be available on QVC later this month.
For the full interview, [click here](https://cheddar.com/videos/bobbi-brown-launches-new-line-of-health-supplements).
Oracle soars as it cashes in on the AI boom, Plus: Starbucks shares continue to fall under its new CEO, and does anybody actually want a new iPhone Air?
Swedish buy now, pay later company Klarna is making its highly anticipated public debut on the New York Stock Exchange Wednesday, the latest in a run of high-profile initial public offerings this year. The offering priced at $40 Tuesday, above the forecasted range of $35 to $37 a share, valuing the company at more than $15 billion. The valuation easily makes Klarna one of the biggest IPOs so far in 2025, which has been one of the busier years for companies going public. Other popular IPOs so far this year include the design software company Figma and Circle Internet Group, which issues the USDC stablecoin..
Oracle co-founder Larry Ellison wrested the title of the world’s richest man from longtime holder Elon Musk early Wednesday as stock in his software giant rocketed more than a third in a stunning few minutes of trading. That is according to wealth tracker Bloomberg. A college dropout, the 81-year-old Ellison is now worth $393 billion, Bloomberg says, several billion more than Musk, who had been the world’s richest for four years. The switch in the ranking came after a blockbuster earnings report from Oracle. Forbes still has Musk as the richest, however, valuing his private businesses much higher.
