Bobbi Brown, the woman behind the cosmetics empire, admitted she studies Instagram. “Honestly, I get most of my information on Instagram,” the makeup mogul told Cheddar in an interview Tuesday. She, like much of the beauty industry, has seen the power of social media influencers who can make or break new products. “They’re huge - especially the organic ones that are not being paid.” The rise of influencers around the world has also contributed to a shift in the beauty industry towards more diverse products, exemplified by the instant success of Rihanna’s Fenty Beauty line. Bobbi Brown was one of the few brands that got ahead of this curve early. “From the day I started making foundations...I always made sure I had makeup for all skin colors,” she told Cheddar. “I’m glad the rest of the industry is catching up.” Since leaving Bobbi Brown cosmetics over a year ago, Brown has tried her hand at different businesses from a boutique hotel to a lifestyle blog. Her latest project, health supplement line Evolution_18, will be available on QVC later this month. For the full interview, [click here](https://cheddar.com/videos/bobbi-brown-launches-new-line-of-health-supplements).

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Small grocers and convenience stores feel an impact as customers go without SNAP benefits
Some small grocery stores and neighborhood convenience stores are eager for the U.S. government shutdown to end and for their customers to start receiving federal food aid again. Late last month, the Trump administration froze funding for the SNAP benefits that about 42 million Americans use to buy groceries. The U.S. Department of Agriculture says about 74% of the assistance was spent last year at superstores like Walmart and supermarkets like Kroger. Around 14% went to smaller stores that are more accessible to SNAP beneficiaries. A former director of the United Nations World Food Program says SNAP is not only a social safety net for families but a local economic engine that supports neighborhood businesses.
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