BMW just embarked on the ambitious goal of making the world’s fastest racing drones, inking a development deal with the Drone Racing League.
According to the league’s CEO, the partnership will boost the German automaker’s reach among millennials.
“We’re attracting a young, excited audience that’s interested in things like technology, video games, drones,” Nicholas Horbaczewski told Cheddar. “So [for brands like BMW] it’s a way to reach those consumers. In the past two years we’ve had over 55 million TV viewers.”
And the DRL is not just about the excitement of the sport, it’s also about the technology. Last year members hand-built a drone with a speed of 162 miles per hour, a record it hopes to break with the help of BMW.
“All the technology that’s used in the league is developed by DRL,” Horbaczewski said. “We design the drones in-house, we design the radio communication equipment in-house … It’s truly a technology innovation company.”
The BMW deal wouldn’t be DRL’s first, though. The league has also partnered with companies such as Swatch, Cox Communications, and insurance firm Allianz.
For the full interview, [click here](https://cheddar.com/videos/the-drone-racing-league-teams-up-with-bmw).
If you return to the office after working from home and feel like you're spending more money, you're not alone this year. That's according to a new report.
New York is trying to restrict algorithms that target young users on social media platforms, introducing two new bills that are designed to protect children's mental health.
Delta Airlines today reported third-quarter profits that beat expectations, boosting its full-year growth outlook, as the carrier earnings increased about 60% to $1.1 billion.
Millions of Social Security recipients will get a 3.2% increase in their benefits in 2024, far less than this year's historic boost and reflecting moderating consumer prices.
Design and lifestyle company Apartment Therapy has brought back its annual Small/Cool NYC exhibit to showcase some of the biggest interior design trends. Maxwell Ryan, founder of Apartment Therapy, joined Cheddar News to show some of the designs the company has come up with as well as some unique choices for living spaces of any size.
