BMW just embarked on the ambitious goal of making the world’s fastest racing drones, inking a development deal with the Drone Racing League.
According to the league’s CEO, the partnership will boost the German automaker’s reach among millennials.
“We’re attracting a young, excited audience that’s interested in things like technology, video games, drones,” Nicholas Horbaczewski told Cheddar. “So [for brands like BMW] it’s a way to reach those consumers. In the past two years we’ve had over 55 million TV viewers.”
And the DRL is not just about the excitement of the sport, it’s also about the technology. Last year members hand-built a drone with a speed of 162 miles per hour, a record it hopes to break with the help of BMW.
“All the technology that’s used in the league is developed by DRL,” Horbaczewski said. “We design the drones in-house, we design the radio communication equipment in-house … It’s truly a technology innovation company.”
The BMW deal wouldn’t be DRL’s first, though. The league has also partnered with companies such as Swatch, Cox Communications, and insurance firm Allianz.
For the full interview, [click here](https://cheddar.com/videos/the-drone-racing-league-teams-up-with-bmw).
Tyson Foods is recalling about 30,000 of its dino-shaped chicken nuggets after some consumers reported finding small metal pieces in those nuggets.
Google on Monday will try to protect a lucrative piece of its internet empire at the same time it’s still entangled in the biggest U.S. antitrust trial in a quarter century.
Before the SAG-AFTRA strike, this was the weekend “Dune: Part Two” was supposed to open. When Warner Bros. and Legendary pushed that opening back to March 2024 and no other blockbuster stepped in to take its spot.
A growing number of Californians are planting agave to be harvested forz use in spirits. The trend is fueled by the need to find hardy crops that don’t need much water and a booming appetite for premium alcoholic beverages.
Big Business This Week is a guided tour through the biggest market stories of the week, from winning stocks to brutal dips to the facts and forecasts generating buzz on Wall Street. This week we highlight Paramount, Maersk, Starbucks, Uber, Lyft and Beyond Meat.
With Donald Trump due on the witness stand next week, testimony from his adult sons in his civil business fraud trial wrapped up Friday with Eric Trump saying he relied completely on accountants and lawyers to assure the accuracy of financial documents key to the case.
DraftKings reported better-than-expected revenue in the third quarter.
Wallet Hub released a list of the 10 states with the highest median monthly student loan payments.
Oil and gas giant BP will purchase electric vehicle chargers from Tesla for $100 million.
Reports say olive oil prices have jumped 75% since January of 2021.
