What One Music Exec Learned From Kanye About Developing Brands
Al Branch, chief marketing officer at Blueprint Group, told Cheddar that artists are either songs, artists, or brands. He says that it's important for artists to become a brand.
For full interview [click here](https://cheddar.com/videos/al-branch-creates-marketing-strategies-for-hip-hop-artists).
Designed Peter Som joined Cheddar News to discuss why he decided to move from a fashion career to creating culinary spectacles. "Growing up and being in the kitchen with my grandmother and my mom really formed everything," he said.
