What One Music Exec Learned From Kanye About Developing Brands
Al Branch, chief marketing officer at Blueprint Group, told Cheddar that artists are either songs, artists, or brands. He says that it's important for artists to become a brand.
For full interview [click here](https://cheddar.com/videos/al-branch-creates-marketing-strategies-for-hip-hop-artists).
Author James Patterson joined Cheddar News to discuss a new book he co-wrote with Mike Lupica, "12 Months to Live," their third project together and also spoke about their upcoming tour as well as his passion for child literacy.
Andrea Correale of Elegant Affairs joined News 12's Elizabeth Hashagen to discuss how to elevate your party and snacks when gathering to watch football games.
Author Joyce Shulman joined News 12's Elizabeth Hashagen to discuss the benefits of walking outside, rain or shine, and what tools are needed to step up the exercise a notch.
