What One Music Exec Learned From Kanye About Developing Brands
Al Branch, chief marketing officer at Blueprint Group, told Cheddar that artists are either songs, artists, or brands. He says that it's important for artists to become a brand.
For full interview [click here](https://cheddar.com/videos/al-branch-creates-marketing-strategies-for-hip-hop-artists).
Wondering what to watch this weekend? This week we have more picks for the spooky season, a classic fairy tale, plus a reality show about kids running errands.
It's that time of year again -- trick or treating for candy! Joanie Demer, CEO of The Krazy Coupon Lady, joined Cheddar News to provide tips on how to save for candy ahead of the spooky season.
