Al Branch, chief marketing officer at Blueprint Group, told Cheddar that artists are either songs, artists, or brands. He says that it's important for artists to become a brand. For full interview [click here](https://cheddar.com/videos/al-branch-creates-marketing-strategies-for-hip-hop-artists).

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'Greener Gifting' for the Holiday Shopping Season
Ahead of the Christmas holiday shopping season, there's a new toy trend called greener gifting. Marissa Silva, editor-in-chief of The Toy Insider, joined Cheddar News to discuss some of the toys available that are also Earth-friendly.
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