Al Branch, chief marketing officer at Blueprint Group, told Cheddar that artists are either songs, artists, or brands. He says that it's important for artists to become a brand. For full interview [click here](https://cheddar.com/videos/al-branch-creates-marketing-strategies-for-hip-hop-artists).

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Study: Weekend-Only Workouts Offer Benefits
A new study published in the Journal of the American Medical Association found that you don't need to exercise Monday to Friday if you're able to do at least 100 and 50 minutes of exercise on the weekend.
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