Al Branch, chief marketing officer at Blueprint Group, told Cheddar that artists are either songs, artists, or brands. He says that it's important for artists to become a brand. For full interview [click here](https://cheddar.com/videos/al-branch-creates-marketing-strategies-for-hip-hop-artists).

Share:
More In Culture
Celebrating Hanukkah With Chef Melanie Shurka
Tuesday night is the sixth night of Hanukkah and to celebrate the occasion. Chef and TV personality Melanie Shurka joined Cheddar News to prepare latkes, a Hanukkah staple, along with other favorites.
Load More