What One Music Exec Learned From Kanye About Developing Brands
Al Branch, chief marketing officer at Blueprint Group, told Cheddar that artists are either songs, artists, or brands. He says that it's important for artists to become a brand.
For full interview [click here](https://cheddar.com/videos/al-branch-creates-marketing-strategies-for-hip-hop-artists).
Flooding in California, the FAA probes a near-plane collision at JFK, and Greta Thunberg is detained. Here is everything you Need2Know for Tuesday, January 17, 2023.
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