Al Branch, chief marketing officer at Blueprint Group, told Cheddar that artists are either songs, artists, or brands. He says that it's important for artists to become a brand. For full interview [click here](https://cheddar.com/videos/al-branch-creates-marketing-strategies-for-hip-hop-artists).

Share:
More In Culture
Need2Know: January 18, 2023
A chopper crash killed top Ukrainian lawmakers, Arizona fight over water, and the TSA found a record number of firearms last year. Here is everything you Need2Know for Wednesday, January 18, 2023.
Load More