Al Branch, chief marketing officer at Blueprint Group, told Cheddar that artists are either songs, artists, or brands. He says that it's important for artists to become a brand. For full interview [click here](https://cheddar.com/videos/al-branch-creates-marketing-strategies-for-hip-hop-artists).

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Need2Know: January 23 2023
Shootings in California and Lousiana, the Lunar New Year begins, and an investigation into Abbott's baby formula plant. Here is everything you Need2Know for Monday, January 23, 2023.
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