Al Branch, chief marketing officer at Blueprint Group, told Cheddar that artists are either songs, artists, or brands. He says that it's important for artists to become a brand. For full interview [click here](https://cheddar.com/videos/al-branch-creates-marketing-strategies-for-hip-hop-artists).
Share:
More In Culture
Pregnant Rihanna Soars in Super Bowl Halftime Performance
Rihanna has delivered a soaring Super Bowl halftime performance with a major surprise — she is pregnant with her second child.
Need2Know: February 13, 2023
Another unidentified object was shot down over the weekend, contractors arrested in Turkey after buildings crumbled in earthquake, and arrests in Baton Rouge shooting that injured 12. Here is everything you Need2Know for Monday, February 13, 2023.
Super Bowl Ads Use Celebs, Humor, Lots of Dogs
This photo provided by Avocados From Mexico shows a scene from Avocados From Mexico Super Bowl NFL football spot. (Avocados From Mexico via AP)
‘Magic Mike's Last Dance' Wins Super Bowl Weekend Box Office
The third installment in the “Magic Mike” series danced its way to the top of the box office charts this weekend with a James Cameron double header, “Avatar: The Way of Water” and “Titanic” (yes that “Titanic”), looming close behind.
How New York Fashion Week, Afterpay Are Expanding Public Access to the City's Trendiest Event
In an age when exclusivity can pique interest and even raise value, New York Fashion Week and fintech firm Afterpay are looking to do a 180-degree turn on the runway and open up access to all.
One Good Thing: PupCup Trip to Starbucks Turns Into Therapy Session for Baristas
Baristas had their shifts boosted after a couple brought in their pup, a five-month-old Pomeranian Husky named Knox, for a pup-cup.
Amorous Americans to Spend More Than $25 Billion for Valentine's Day
This Valentine's Day, Americans are expected to drop billions of dollars — all in the name of love.
In Entertainment: Danny Glover and Bey-Hive, 50 Cent Slams Bad Bunny Blunder & More
The top entertainment headlines for February 10, 2023.
This Week In Trivia: 'Pooh' Origin, Super Bowl Halftime & Past Grammy Winner
This Week In Trivia: 'Pooh' Origin, Super Bowl Halftime & Past Grammy Winner
