Al Branch, chief marketing officer at Blueprint Group, told Cheddar that artists are either songs, artists, or brands. He says that it's important for artists to become a brand. For full interview [click here](https://cheddar.com/videos/al-branch-creates-marketing-strategies-for-hip-hop-artists).

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Need2Know: February 15, 2023
A U.S. general says Russia has operationally lost the war in Ukraine, a court says federal workers are not owed COVID-19 hazard pay, and Microsoft officially shuts down Internet Explorer. Here is everything you Need2Know for Wednesday, February 15, 2023.
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