Al Branch, chief marketing officer at Blueprint Group, told Cheddar that artists are either songs, artists, or brands. He says that it's important for artists to become a brand. For full interview [click here](https://cheddar.com/videos/al-branch-creates-marketing-strategies-for-hip-hop-artists).

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Need2Know: February 16, 2023
One people killed in a shooting in El Paso, Ohio residents are worried about health issues after a serious train derailment, and there has been a decrease in overdose deaths in the U.S. Here is everything you Need2Know for Thursday, February 16, 2023.
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