Al Branch, chief marketing officer at Blueprint Group, told Cheddar that artists are either songs, artists, or brands. He says that it's important for artists to become a brand.
For full interview [click here](https://cheddar.com/videos/al-branch-creates-marketing-strategies-for-hip-hop-artists).
Peacock shared the trailer for the second season of the celebrity competition show, 'The Traitors.'
Women outnumber men in the largest urban counties east of the Mississippi River, along the Eastern Seaboard and in the Deep South, while the West skews male, according to data released last week from the 2022 American Community Survey 5-year estimates.
A giant panda at the Beijing Zoo had a lot of fun playing in the snow this week.
A favorite animal at the St. Louis Zoo in Missouri is moving to Columbus, Ohio.
Cheddar News staff pulled some of their ugly sweaters out of their closets to celebrate National Ugly Christmas Sweater Day.
George Clooney and Adam Sandler are teaming up to star in a new feature film for Netflix.
A new study found daydreaming could have big benefits.
A new study published in the journal Genome Biology and Evolution is shedding light on why some people are morning folks.
With holiday shopping underway, people have to be aware of authentication when purchasing quality luxury gifts. Maya Ali, head of handbags at MyGemma, joined Cheddar News to provide tips on how to spot fake luxury bags.
You've never heard harmonica like this! Check out this group that gets together to jam out, picking out songs you don't typically think of when you think of the pocket instrument.
