Al Branch, chief marketing officer at Blueprint Group, told Cheddar that artists are either songs, artists, or brands. He says that it's important for artists to become a brand. For full interview [click here](https://cheddar.com/videos/al-branch-creates-marketing-strategies-for-hip-hop-artists).

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Immersive Harry Potter Exhibit Opens in New York City
The first book in the Harry Potter series hit shelves in 1997. Since then, it’s become a multibillion dollar franchise with multiple books and movies, a theme park, and now an interactive exhibit in New York City.  Cheddar’s own Ashley Mastronardi visited earlier this week before it was open to the public.
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