Al Branch, chief marketing officer at Blueprint Group, told Cheddar that artists are either songs, artists, or brands. He says that it's important for artists to become a brand. For full interview [click here](https://cheddar.com/videos/al-branch-creates-marketing-strategies-for-hip-hop-artists).

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On the Scene: Winterverse
The wINTERverse in downtown Manhattan offers an immersive and interactive art experience for patrons as winter officially kicks off. Zach Blutner, managing director of Inter, joined Cheddar News to discuss what people should expect at the location.
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