Al Branch, chief marketing officer at Blueprint Group, told Cheddar that artists are either songs, artists, or brands. He says that it's important for artists to become a brand. For full interview [click here](https://cheddar.com/videos/al-branch-creates-marketing-strategies-for-hip-hop-artists).

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On The Scene: Buy a Piece of Luxury at The Rally Museum
Rob Petrozzo, founder and chief product officer of The Rally Museum, spoke with Cheddar News about how you can own a classic piece from its showings. "We're a little bit of a museum, a little bit of a gallery, but really it's a place where you can see all of these incredible collectibles," he said.
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