Al Branch, chief marketing officer at Blueprint Group, told Cheddar that artists are either songs, artists, or brands. He says that it's important for artists to become a brand. For full interview [click here](https://cheddar.com/videos/al-branch-creates-marketing-strategies-for-hip-hop-artists).
Share:
More In Culture
A Year After Anti-Abortion Ruling, Access Divides Deepen by State
Most GOP-controlled states have already imposed bans, including 14 at every stage of pregnancy.
New Rules for the Oscars Best Picture Award
The Academy of Motion Picture Arts & Sciences is adding new rules for movies to qualify for Best Picture.
'And Just Like That' Season 2 Premieres
The second season of 'And Just Like That' kicked off amid mixed reviews.
Paley Center Celebrates 25th Anniversary of Will & Grace
The Paley Center in New York is holding an immersive exhibit to celebrate the 25th anniversary of 'Will & Grace.' Cheddar News took a peek at the exhibit to mark the anniversary and celebrate Pride month.
Brands That Give Back During Pride Month
Owin Pierson, LGBTQ+ activist and mental health advocate, joined Cheddar News which Pride brands and products to purchase that support the LGBTQ+ movement ahead of celebrations this weekend and as anti-LTBGQ+ backlash is on the rise.
Largest Ever Pink Triangle for Pride Month in San Francisco
San Francisco put up the largest pink triangle on the city's Twin Peaks viewpoint ahead of its Pride celebration this weekend.
Kesha, Dr. Luke Settle Legal Dispute
Kesha and producer Dr. Luke have settled a legal dispute from nearly a decade ago. Kesha had accused Dr. Luke of sexual assault and he countersued her for defamation.
Celebrating Pride With Pioneering Activist Randy Wicker
Randy Wicker, a pioneer in the movement for LGBTQ+ rights and who's serving as the grand marshal for New York City's Pride parade, sat down with Cheddar News to reflect on his years of activism and why he's doing it.
One Good Thing: Officers Surprise 8-Year-Old With Cerebral Palsy
Police officers in South Carolina made sure that a birthday party for one little girl with cerebral palsy was extra special.
