Al Branch, chief marketing officer at Blueprint Group, told Cheddar that artists are either songs, artists, or brands. He says that it's important for artists to become a brand. For full interview [click here](https://cheddar.com/videos/al-branch-creates-marketing-strategies-for-hip-hop-artists).

Share:
More In Culture
Finding a Last-Minute Summer Travel Deal
If you're still looking to book flights domestically or abroad, it's still not too late to do so. Katy Nastro from Going.com spoke with Cheddar News to provide tips on how to find the best deals without hesitating over high prices.
Load More