What One Music Exec Learned From Kanye About Developing Brands
Al Branch, chief marketing officer at Blueprint Group, told Cheddar that artists are either songs, artists, or brands. He says that it's important for artists to become a brand.
For full interview [click here](https://cheddar.com/videos/al-branch-creates-marketing-strategies-for-hip-hop-artists).
While you enjoy some of that sweet, sweet summer air conditioning this weekend, enjoy from our selection of recommendations that include superheros, American heroes, a culinary hero, and a character who is definitely not a hero.