What One Music Exec Learned From Kanye About Developing Brands
Al Branch, chief marketing officer at Blueprint Group, told Cheddar that artists are either songs, artists, or brands. He says that it's important for artists to become a brand.
For full interview [click here](https://cheddar.com/videos/al-branch-creates-marketing-strategies-for-hip-hop-artists).
If you or your kids are bouncing off the walls of boredom this summer, pay a visit to Pop in the City, a fun, interactive "bounce house" for all ages. Our own Michelle Castillo has more.
