Al Branch, chief marketing officer at Blueprint Group, told Cheddar that artists are either songs, artists, or brands. He says that it's important for artists to become a brand. For full interview [click here](https://cheddar.com/videos/al-branch-creates-marketing-strategies-for-hip-hop-artists).

Share:
More In Culture
Rihanna Discusses Super Bowl Pregnancy Reveal
Rihanna sent the internet into a frenzy when she performed at the Super Bowl halftime show this year showing off that baby bump but the singer revealed she actually didn't intend for the show to be the announcement.
Load More