What One Music Exec Learned From Kanye About Developing Brands
Al Branch, chief marketing officer at Blueprint Group, told Cheddar that artists are either songs, artists, or brands. He says that it's important for artists to become a brand.
For full interview [click here](https://cheddar.com/videos/al-branch-creates-marketing-strategies-for-hip-hop-artists).
An intense police search of the Long Island home of Rex Heuermann is now complete, authorities said Tuesday as they ended a 12-day hunt for evidence that involved ripping up the yard and the discovery of a basement vault containing hundreds of weapons kept by the man accused of killing at least three women more than a decade ago.
A towering construction crane caught fire high above the west side of Manhattan on Wednesday morning, then lost its long arm, which smashed against a nearby building, dangled and then plummeted to the street as people ran for their lives on the sidewalk below.
