What One Music Exec Learned From Kanye About Developing Brands
Al Branch, chief marketing officer at Blueprint Group, told Cheddar that artists are either songs, artists, or brands. He says that it's important for artists to become a brand.
For full interview [click here](https://cheddar.com/videos/al-branch-creates-marketing-strategies-for-hip-hop-artists).
A towering construction crane caught fire high above the west side of Manhattan on Wednesday morning, then lost its long arm, which smashed against a nearby building, dangled and then plummeted to the street as people ran for their lives on the sidewalk below.
