Al Branch, chief marketing officer at Blueprint Group, told Cheddar that artists are either songs, artists, or brands. He says that it's important for artists to become a brand. For full interview [click here](https://cheddar.com/videos/al-branch-creates-marketing-strategies-for-hip-hop-artists).

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Search of Alleged Gilgo Beach Serial Killer's Home Ends
An intense police search of the Long Island home of Rex Heuermann is now complete, authorities said Tuesday as they ended a 12-day hunt for evidence that involved ripping up the yard and the discovery of a basement vault containing hundreds of weapons kept by the man accused of killing at least three women more than a decade ago.
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