Al Branch, chief marketing officer at Blueprint Group, told Cheddar that artists are either songs, artists, or brands. He says that it's important for artists to become a brand.
For full interview [click here](https://cheddar.com/videos/al-branch-creates-marketing-strategies-for-hip-hop-artists).
Reubens' publicist says he died Sunday night after a six-year struggle with cancer that he did not make public. The late actor said in a statement that his fans should “accept my apology for not going public with what I’ve been facing.”
In Entertainment: Cardi B's Mic, Bronny Plays Piano & Lady Gaga's Tribute
A household got a surprise in its backyard when a bear was seen cooling off in a jacuzzi in Burbank, California.
Barbie kept the top spot with $93 million in ticket sales and Oppenheimer retained second place with $46.2 million.
Carly Rae Jepsen released a new album.
'The Beanie Bubble' is premiering on streaming on Friday.
'Haunted Mansion' is being released in theaters Friday.
A video captured three whales jumping in unison off the coast of Cape Cod.
Celebrities are flocking to the new yellow boots designed by artist MSCHF.
Jessel Taank spoke with Cheddar News about joining "The Real Housewives of New York City," breaking barriers with her inclusion and how the show has evolved.
