Al Branch, chief marketing officer at Blueprint Group, told Cheddar that artists are either songs, artists, or brands. He says that it's important for artists to become a brand. For full interview [click here](https://cheddar.com/videos/al-branch-creates-marketing-strategies-for-hip-hop-artists).

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Randall Park Speaks on New Film 'Shortcomings'
Actor Randall Park is making his feature debut as a director with the upcoming film, "Shortcomings," and spoke with Cheddar News about the movie. Other cast members also joined to talk about the film.
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