Al Branch, chief marketing officer at Blueprint Group, told Cheddar that artists are either songs, artists, or brands. He says that it's important for artists to become a brand. For full interview [click here](https://cheddar.com/videos/al-branch-creates-marketing-strategies-for-hip-hop-artists).
Share:
More In Culture
Study: Kombucha Helps Type Two Diabetics
Kombucha was found to help type two diabetics, according to new research.
Studies: Moms Negatively Affected by Having All Girls
A study found that having all daughters could impact a mother's satisfaction with life.
Celebrating National Chocolate Chip Cookie Day
Teddy Gailas, co-founder and chief brand officer of Chip City, joined Cheddar News to demonstrate how to make the best chocolate chip cookies.
Learning the Art of Stained Glass Making
Cheddar News checked in from Craftsman Ave, a do-it-yourself workshop in Brooklyn, NY, to learn the art of stained glass-making.
On The Scene: Restaurant Week in New York City
Over 500 restaurants are taking part in New York Restaurant Week, which concludes on Aug. 20. Cheddar News checks in from Dagon Restaurant in the city's Upper West Side to discuss some of its delicious Mediterranean-inspired dishes with Chef Ari Bokovza.
One Good Thing: Taylor Swift Gives Over $55M in Bonuses to Eras Tour Staff
One Good Thing: Taylor Swift Gives Over $55M in Bonuses to Eras Tour Staff
Lizzo Speaks Out on Allegations
Lizzo Speaks Out on Allegations
In Entertainment: Lizzo Responds, Jonathan Majors Delayed & Ken Makes Billboard
The latest in entertainment headlines.
What to Stream: Mario & Luigi, Unroyal Meghan Markle, Get Out of Jail Guide and Prince in Purple
Wondering what to watch this weekend? We suggest Mario & Luigi, Meghan Markle before royalty, a bust out of jail guide and perhaps the greatest musician ever!
