What One Music Exec Learned From Kanye About Developing Brands
Al Branch, chief marketing officer at Blueprint Group, told Cheddar that artists are either songs, artists, or brands. He says that it's important for artists to become a brand.
For full interview [click here](https://cheddar.com/videos/al-branch-creates-marketing-strategies-for-hip-hop-artists).
Students at Arizona State University will be able to take a psychology class that focuses on the social phenomena that surrounds pop star Taylor Swift.
Wondering what to watch this weekend? This week we suggest new seasons of beloved series, the ugliest houses you've ever seen, and a throwback tween jam session.
