Al Branch, chief marketing officer at Blueprint Group, told Cheddar that artists are either songs, artists, or brands. He says that it's important for artists to become a brand. For full interview [click here](https://cheddar.com/videos/al-branch-creates-marketing-strategies-for-hip-hop-artists).

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New York on a Budget With Viveca Chow
Summer is nearing its end but that doesn't mean you can't still catch some fun in the sun without breaking the bank. Viveca Chow, an expert on free and cheap things to do in New York City, joined Cheddar News to provide tips on where and how you can save while visiting the city.
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