What One Music Exec Learned From Kanye About Developing Brands
Al Branch, chief marketing officer at Blueprint Group, told Cheddar that artists are either songs, artists, or brands. He says that it's important for artists to become a brand.
For full interview [click here](https://cheddar.com/videos/al-branch-creates-marketing-strategies-for-hip-hop-artists).
It’s become a stink at the U.S. Open: a pungent marijuana smell that wafted over an outer court, clouded the concentration of one of the world’s top players and left the impression there’s no place left to escape the unofficial scent of the city.
