Bluemercury Co-founder: 20% of Our Customers Are Men
Men not only buy essentials like shampoo or soap at the beauty retailer, but also makeup. "The reason is that men are understanding now that looking good extends beyond having great apparel and a nice watch," says Barry Beck, co-founder and COO of Bluemercury, which was bought by Macy's in 2015.
For full interview, [click here](https://cheddar.com/videos/the-future-of-makeup-is-men).
Stocks opened higher Thursday boosted by higher-than-expected earnings from Salesforce and as Wall Street looks to extend a late-summer winning streak.
