Men not only buy essentials like shampoo or soap at the beauty retailer, but also makeup. "The reason is that men are understanding now that looking good extends beyond having great apparel and a nice watch," says Barry Beck, co-founder and COO of Bluemercury, which was bought by Macy's in 2015. For full interview, [click here](https://cheddar.com/videos/the-future-of-makeup-is-men).

Share:
More In Business
Ready4Work Offers Advice for Neurodiverse Job Seekers
The challenges of finding a job are different for everyone, especially for the neurodiverse community, which often includes those who have autism or ADHD. The docuseries Ready4Work follows a job seeker who is neurodivergent.
Load More